Tailored Giving

Just as there are many ways to donate to a worthy cause, there are as many good reasons to donate as there are donors. One thing that can make a donation especially meaningful is that the area it benefits matches donor interests.

For example, if a donor has an affinity for projects that benefit the environment, they might endow a chair in the Department of Sustainable Living. If they think that Fairfield, Iowa needs more businesses and employment opportunities, they might sponsor some aspect of the MUM Concept to Market Institute, which takes student business ideas to market.

To more effectively customize or tailor gift packages, we actively reach out to our donors in order to better understand the types of donations that they have done in the past, the areas of life and the university that they will most enjoy enhancing. Based on that dialogue we can more effectively design ”tailored” gift packages that more closely reflect the donor’s interests and wishes, while also bringing significant benefits to the University.

Examples of such gifts might include:

  • The John Doe Chair in Business Innovation, MUM Business Department
  • The Jane Doe Research Program in Vedic Science
  • The Jane and John Doe Institute for Literary Studies
  • The Doe Family Research Lab in Higher States of Consciousness
  • The Susie Doe Library
  • The Jack Doe Department of Education

In order to effectively design such programs, it is crucial that we learn as much as possible about our beloved donors, so that we can design such tailored gifts, either based on a donor idea, or based on an existing need at the University that matches donor interests.

A Three Step Process

Discovery

In order to effectively design such programs, it is crucial that we learn as much as possible about our beloved donors, so that we can design such tailored gifts, either based on a donor idea, or based on an existing need at the University that matches donor interests. Through research and discussions with donors, we put together a profile of donor interests

Proposal

Working closely with the donor, and considering both donor wishes and university needs, we author a proposed tailored gift proposal

Implementation

The donor funds the program and we implement the plan

The discovery process described above can take many forms, online research, a review of our databases, and/or conversations with donors. We are already in conversation with donors about several tailored gifts. For others, if you could complete this survey it would help us do a better job in designing such customized gifts, large and small:

SURVEY LINK HERE https://www.surveymonkey.com/r/Q6NGRZC

Or, if you are ready to discuss both your interests and the sort of programs already in place that could use support, please call us and say that you want to discuss “Tailored gifts.” Even a call to just talk about the types of things that you already enjoy supporting is a big help to us in this area.

To discuss further please contact

Paul Stokstad
MUM Tailored Gifts Project Manager
641-451-4219
pstokstad@mum.edu